Entrepreneurship: Ideas in Action (Marketing (modified))

Type
Book
Authors
Category
Textbook  [ Browse Items ]
Publication Year
2011 
Publisher
Pages
448 
Description
Students today realize becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research, including online business planning, is also included.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. - from Amzon 
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